SPOM foundation of primary schools

  • Client:
    SPOM
  • Commission type:
    Logo and corporate identity
Dai Dai Design - huisstijl voor SPOM

The student is key

When looking at the logo of SPOM, the O stands out the most. The O indicates education, but also shelter, development and openness (in Dutch).

If we look beyond the O, the character is shaped by a recess. This space is a metaphor for the space a child needs to develop itself.

The blue dot in the middle is thus representative of a child: the student is literally placed centrally. A variety of flower petals have been places around this space. Each with a different colour, whilst forming a whole.

These petals, also a reference to growth, stands for the teachers and parents, yet also for the different schools that are in connection with SPOM.

Do you also want a professional and coherent look?