The name leads to suspect that the owner of the company is called Simon. Nope!
siMOn stands for Mangement & Development. And for Arianne Simons, an experienced organizational advisor, trainer/coach and manager. As she does not like ornaments, this clean look is in line with both her professional and personal style. The logo has been used in a variety of mirrored ways, presenting a metaphor for the work of Arianne. She holds up a mirror for people and organisations to reflect upon themselves.